We have been eagerly anticipating the results of the ISEAL 100 Survey (below). Today, we had a moment to plow through the results.
At 20 pages, it is a clear, readable and well compiled analysis. Well worth the short investment to read it.
Some of our favourite quotes and results:
73% would consider using more standards. We agree. When mapped across the whole of the MSCI for example, ecolabels cover only a fraction of the industries that make up an economy.
78% said ecolabels provide operational efficiencies. Indeed. We would expand this notion to include both brand and marketing or “demand side” efficiencies, as well as “supply side” efficiencies that arise from a more closely managed supply chain.
Quotes: “Standards are the easiest way to pass on advice to suppliers.” and “Standards allow us to speak the same language between companies”
49% believe diversity continues to be important in the ecolabel space. Our experience has been that, as in any healthy system, diversity is a sign of strength. Communication, transparency, and accountability remain key, but costs imposed by an ecolabel oligopoly outweigh those resulting from diversity.