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Sustainable Industries | The Great Eco-label Shakedown

“It’s a brand on a brand. And if that brand has value, it enhances value, if not, it detracts,” says Trevor Bowden, one of the founders of ecolabelling.org, an online directory of more than 300 eco-labels.br / br / A project of Vancouver, B.C.–based startup Big Room Inc., ecolabelling.org was launched in 2008 to respond to a swarm of labels making their way into the marketplace. “We saw that there was a huge move to ‘green’ business and ‘green’ purchasing,” Bowden says. “A lot of claims started being made. … We saw a gap emerging between perceived and actual ‘green.’”

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Discover Edge | Going Green with Green Product Certifications

“There is this huge green market developing, and all sorts of claims are being made about the environmental benefits of these products. But the danger is that if people can#039;t trust these claims, the entire green market can suffer,” says Bowden.

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TerraChoice | Ecolabelling.org launches

An average consumer is going to have difficulty assessing a green label for these criteria, but that is exactly what a group like Big Room with Ecolabelling.org could do.

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Guardian | Listing the green labels

[ecolabelling.org] is an independent database run by a company called Big Room, who are sensibly trying to improve the global green market...

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Green Options | What's green? And who says so? Ecolabelling.org screens over 285 global ecolabels

Big Room Inc. launched ecolabelling.org for as a resource for consumers, environmental professionals and procurers to learn the source of each ecolabel and what it actually means.

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Business Green | New Website Aims to End Green Labelling Confusion

Ecolabelling.org has been launched by Canadian green research start up Big Room and offers detailed information on environmental labels, standards and certification schemes, including data on the criteria schemes use, how widely they are adopted, their geographical reach, and their enforcement and management procedures.

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thegreenpages.ca | ecolabelling.org - Who's deciding what's green?

We realized that it#039;s hard to find out who#039;s deciding what#039;s #039;green#039;, so we set out to make it easier for everyone to look behind the label. Knowing who#039;s behind it and what it means can help people to separate the green from the greenwash.

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GreenBiz.com | New Online Resource Gets the Skinny on Eco-Labels

The team behind the website...decided that rather than develop yet another labelling standard for products, they would create a meta-index.

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Greenbang | QA - Jacob Malthouse, co-founder of ecolabelling.org

Good business is about understanding your responsibilities and building trust. Bad business is about making misleading or simplistic claims to consumers.

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TreeHugger | Ecolabelling.org: Cutting Through the Confusion

...ecolabelling.org asks quot;who#039;s deciding what#039;s green?quot; and has started collecting, organizing and explaining as many standards as they can find.