Vancouver — Monday, Nov 23rd, 2009 — Big Room Inc., The World Resources Institute, The Sustainability Consortium, and Duke University today launched a global survey of ecolabelling organisations.
Over 400 organisations are being approached to complete one of the most comprehensive surveys of ecolabels ever undertaken.
“This is truly a global effort. Industry, policy, academic and non-profit thought leaders from around the world came together to help develop this survey.” Said Dr. Anastasia O’Rourke, Co-founder of Big Room, “We are delighted to see it launched and are looking forward to the results.”
Ecolabels are logos that signify a product or service offers an added environmental or social benefit. As demand for eco-friendly products and services has skyrocketed in recent years, so have concerns about the quality and impact of ecolabels. Terrachoice, author of ‘The Seven Sins of Greenwashing’ identified two of these: the ’sin of worshipping false labels’ and the ’sin of fibbing’.
“Our aim is to create an open, harmonized index of all ecolabels in the world,” said Big Room Co-founder Jacob Malthouse “this is the first, and therefore hardest, effort. Over time, we expect this survey will regularly deliver reliable information on the ecolabel universe for anyone who wants to use them to make sustainable purchasing decisions.”
The results will be publicly released in the first quarter of 2010 and presented to the Keystone Centre’s Green Products Roundtable, a group of key green purchasing stakeholders in the US.
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If there are 290 ecolabels on this site, where are the other 110 coming from for the survey?
We had insufficient data on the additional ecolabels, so have not published them on the site to date. In January, on completion of the 2009 Global Ecolabel Survey, we will update the list of ecolabels tracked at ecolabelling.org.
If you know of any ecolabels which you think we’re missing, let us know!
I have been really inerested in green label which be able to cover all category and sector. Actually I am doing the project related to this subject in Global company. So, can I know when they complete this survey? Let me know the updated information.
Are the results of this survey complete? Your post says the results will be shared publicly in the first quarter of 2010, so I’m curious if they’re already available. I run an green purchasing co-operative – http://VivBizClub.com – so I’m always eager to learn more about the best eco labels across a range of product lines (food service ware, office products, cleaning supplies). If you do have results, please point me in the right direction. Thanks,
dinesh
The survey results are now live here;
http://www.wri.org/publication/global-ecolabel-monitor