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Generation Q – New York Times

Posted 11 October 2007 by Jacob Malthouse to Ecolabel News.

Generation Q – New York Times

Tom Friedman writes about the Quiet generation in the above editorial. My first thought on reading was that we’ve replaced outrage with action. Where outrage is satisfying initially it often doesn’t have a lasting impact. Making better consumer choices absolutely does. While Tom’s generation protested with their voices, our generation simply makes choices that reflect our priorities. Ecolabels can play a critical role in enabling those choices.