The OPRL on-pack labelling scheme operates in the UK to provide a standard consumer recycling label, which is simple, consistent, evidence led and provides sufficient information to make it easy for consumers to recycle more packaging, more often.
Over 100 brands and retailers are using the labels on over 60,000 product lines and the cornerstone of the label; the Recycle Now swoosh is recognised by over two thirds of British consumers. The label has been endorsed by the four UK Governments, is cited as best practice in DEFRA’s Green Claims Code and is recognised as the industry standard recycling label on the Government’s Direct.gov website.
Learn more: On-Pack Recycling Label website
Conformity with On-Pack Recycling Label's standard is verified by our own organization (second party).
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Product categories this ecolabel applies to
Packaging
Where this ecolabel is found
United Kingdom
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Last updated: 20 January 2012