EKOenergy is an international ecolabel for electricity based in Finland. The label has started a process leading to a European wide launching in 2012. EKOenergy is always more than "green energy". In addition to being 100% renewable it also satisfies additional sustainability criteria.

The EKOenergy label pushes energy production in the direction preferred by electricity consumers from private households to big multinational companies.

When electricity users only pay for the least harmful forms of energy production, it gets more profitable to increase their share. When consumers buy EKOenergy-labelled electricity, energy producers change their production based on profitability, not only production costs. Thus the EKOenergy label relies on market principles to increase the share of sustainable energy production.

Also renewable energy production has adverse effects on the environment. Buying EKOenergy-certified electricity guarantees their reduction. For example, certified wind farms may not be located in important bird areas, cultural heritage sites, or nature reserves. Fish passes and spawning areas are built at hydropower stations.