Here’s a great blog post by Jeff Hollender of Seventh Generation giving some tips on how to avoid greenwashing.

Our favourite tips:

1. Product or Packaging? That’s a big one for us. Should be easy to check.

2. Fluff words? Watch out for “natural” or “earth friendly” claims. The “100% Beef” of the eco-world.

3. Can you check it? Is there an ecolabel like the ones found in this database. Is that ecolabel not owned by the same company making the product.