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Logo Equals Ecolabel

Posted 30 April 2008 by Jacob Malthouse to Site Updates.

We’ve been asking labels for permission to post their logos to our site. You’ll see these popping up all over the site over the next few weeks as we add them.

It got us thinking about how we organise the labels. Until now we’ve listed each country where PEFC (Pan-European Forest Council) exists as a separate label. We did this partly because PEFC isn’t always called PEFC. In Australia for example, it’s called “The Australian Forestry Standard Limited” here’s a list of all the PEFC’s that aren’t called PEFC.Today we decided the best way to deal with this is to have one PEFC entry and list all the countries that PEFC is present in.

Our definition of “Ecolabel” will now be dependent on the logo. If the label has a different logo, we’ll provide a different listing. The reason we’re doing this is that we figure if we saw a different logo in the store, we would assume it’s a different standard, and it’s important for us to be consumer facing.

Hope that makes sense!