California food producer Raley’s is launching an ecolabel for its products. The dirt?

Their “Full Circle” label includes 78 items that are certified USDA organic. Another 44 products are natural Full Circle items for which the government has no standard.

According to this article Raley’s said the items come as close to a natural state as possible, and are made without artificial ingredients, have limited refined ingredients and are responsibly produced and managed.

Does mixing “natural” and “organic” just muddy the waters, or is natural a worthwhile mid-point between premium priced organics and products without environmental claims?