Terrachoice, a Canadian company that runs Ecologo, has published a report outlining the results of their survey of six big box stores and just over 1,000 products that are currently making green claims sold in them.

The major outcome of the report is a concern environmental claims, presented in the form of “six sins of greenwashing”.

The report is a landmark in our understanding of the depth of false and misleading eco-claims. It is a clarion call to those who care about protecting consumers who make the extra effort to vote green with their wallets.

It’s time to separate the green from the greenwash.