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Kraft Does Organics Right

Posted 31 October 2007 by Trevor Bowden to Ecolabel News.

We like to give praise where it’s due, and today I’m happy to dole out my allotment to Kraft. Yes, that Kraft.

When I stumbled across the Kraft Organics promotions page, I was greeted by straightforward explanations of ‘organic’, certification, verification, labelling, and regulation.

If everyone was so clear, we’d be out of a job.