Why? Because according to a UNEP report released today “Efficient use of resources and reducing waste now are among the greatest challenges at the beginning in of 21st century.”

According to the International Herald Tribune the GEO 4 report involved 388 scientists. That report states that our demand on the planet’s resources is now 21.9 hectares per person while it can only provide about 15.7. That means we are about 28% over budget with no other planets to borrow from. We can’t refinance the Earth people. There’s no declaring bankruptcy.

What to do? Simple. Think about the planet’s purse strings and look for the ecolabelled products found in your neighbourhood and in this database that will help meet this challenge. Let’s all put a premium on planetary efficiency.