News / Posts tagged ‘ecolabels’

How .eco supports sustainability standards

Posted 10 May 2017 by Jacob Malthouse to Collaboration | No Comments |

Registering a .eco web address sends a powerful message to consumers about their environmental responsibility and transparency.

To activate a .eco domain, users must pledge to support positive change for the planet and list their commitments to environmental action on a public-facing .eco profile.

This is where it gets interesting, especially for the ecolabel community. The .eco profile system is designed as a simple on-ramp to sustainable action. It starts with the Sustainable Development Goals and a pledge of commitment to sustainability. Once activated, .eco is a resource carefully designed to share knowledge and good practice.

Over 60% of .eco members that have purchased .eco domains in the past two weeks since launch are small businesses. Over time, the goal is to help these groups understand how and what ecolabels are credible and useful to their work. Using system, .eco web address owners can indicate what certifications they currently have, or what ones they are interested in becoming certified for.

This includes companies that act as platforms. Sandra Capponi, co-founder of, an ethical fashion app that helps users find the ethical rating of clothing brands, remarked on the differentiation gained with a .eco domain, stating it “immediately demonstrates our commitment to environmental sustainability.”

It is also possible for ecolabels themselves to take advantage of the excellent availability – and credibility – that a new web ending like .eco offers. For example, Green Seal is already using and has built an excellent .eco profile.

The .eco team is interested to partner and align with credible ecolabels who want to market their work to .eco members, and vice versa.  Please feel free to contact us directly if you are interested to start a conversation, or check out now and search for available .eco addresses!

Sustainable Food Summit Kicks off in San Francisco

Posted 22 January 2013 by Jacob Malthouse to Opinion | No Comments |

Organic Monitor’s third Sustainable Food Summit kicks off today in San Francisco, with ecolabel proliferation set to be a key topic of discussion.

Organic Monitor will present the results of a research project it announced on January 8 with a press release explaining that the mushrooming number of eco-labels could have adverse implications for the over $75 billion eco-labeled food and drink marke.

According to Organic Monitor the lack of harmonisation is leading to multiple certifications and logos. The old chestnut of the ‘one ecolabel to rule them all’ also makes a showing.

Industry buzz we are hearing is that ecolabels are working together more and more, with an emphasis on preserving identity and specialization while collaborating on common infrastructure. This network of networks approach certainly works well in the online world – it will be interesting to see if eco-labels, many of which pre-date the web, adopt this ‘network-based’ approach to scaling up.