Hat tip to Forum for the Future and Business for Social Responsibility for including ecolabelling.org as a resource in their new report, Eco-promising: communicating the environmental credentials of your products and services.

This how-to manual usefully covers the ‘hows’ and ‘why’s’ of eco-promises for a wide array of activities.

They might include pictures (of unspoilt landscapes or wildlife, for example), direct claims in text (‘this product is carbon neutral’) or specially developed symbols and labels.

Whether you are making eco-promises or communicating them, there is practical guidance here to heed.