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	<title>Comments on: The Go Green Decision Tree</title>
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	<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/</link>
	<description>News and updates from <abbr title="A sign or logo that conveys that indicates an environmentally preferable product, service or company that are based on standards or criteria. ">Ecolabel</abbr> Index</description>
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		<title>By: meredith</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-93</link>
		<dc:creator>meredith</dc:creator>
		<pubDate>Tue, 16 Sep 2008 14:39:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-93</guid>
		<description>Quite frankly the key to environmental living is to stop buying in to the consumer culture. Stop shopping save the earth! It&#039;s just that simple... whether its clorox or Gucci it&#039;s not environmentally sound.  See ya in the mall!</description>
		<content:encoded><![CDATA[<p>Quite frankly the key to environmental living is to stop buying in to the consumer culture. Stop shopping save the earth! It&#8217;s just that simple&#8230; whether its clorox or Gucci it&#8217;s not environmentally sound.  See ya in the mall!</p>
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		<title>By: ruffstuff</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-92</link>
		<dc:creator>ruffstuff</dc:creator>
		<pubDate>Thu, 07 Aug 2008 08:37:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-92</guid>
		<description>c&#039;mon people...clorox going green? wake up...a marketing ploy to enlarge consumer base.......eg organic ketchup from heinz....you greenies don&#039;t know how hard you&#039;re takin it in the wallet!</description>
		<content:encoded><![CDATA[<p>c&#8217;mon people&#8230;clorox going green? wake up&#8230;a marketing ploy to enlarge consumer base&#8230;&#8230;.eg organic ketchup from heinz&#8230;.you greenies don&#8217;t know how hard you&#8217;re takin it in the wallet!</p>
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		<title>By: Dagny</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-91</link>
		<dc:creator>Dagny</dc:creator>
		<pubDate>Tue, 17 Jun 2008 13:26:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-91</guid>
		<description>Generally I would agree with this philosophy, however the other day I read a blog on Clorox and their new green line that is approved by the Sierra Club and other environmental organizations.  Apparently Clorox consulted with them to help get in line with green values.  When I initially saw my friend using a Clorox brand &#039;green&#039; product I was skeptical.  I guess it&#039;s up to the consumer to research what they are buying.

Dagny
www.onnotextiles.com
organic apparel</description>
		<content:encoded><![CDATA[<p>Generally I would agree with this philosophy, however the other day I read a blog on Clorox and their new green line that is approved by the Sierra Club and other environmental organizations.  Apparently Clorox consulted with them to help get in line with green values.  When I initially saw my friend using a Clorox brand &#8216;green&#8217; product I was skeptical.  I guess it&#8217;s up to the consumer to research what they are buying.</p>
<p>Dagny<br />
<a href="http://www.onnotextiles.com" rel="nofollow">http://www.onnotextiles.com</a><br />
organic apparel</p>
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		<title>By: scott mckye</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-90</link>
		<dc:creator>scott mckye</dc:creator>
		<pubDate>Sun, 01 Jun 2008 21:22:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-90</guid>
		<description>Single attributes as described above seem to me to have an increased likelihood of falling prey to those who are greenwashing.  Multiple environmental attributes are better.  Statistically more often than not marketers who offer single claims of being green are not really valid green claims.  See &#039;07 TerraChoice Marketing Study.</description>
		<content:encoded><![CDATA[<p>Single attributes as described above seem to me to have an increased likelihood of falling prey to those who are greenwashing.  Multiple environmental attributes are better.  Statistically more often than not marketers who offer single claims of being green are not really valid green claims.  See &#8217;07 TerraChoice Marketing Study.</p>
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		<title>By: scott mckye</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-15</link>
		<dc:creator>scott mckye</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-15</guid>
		<description>Single attributes as described above seem to me to have an increased likelihood of falling prey to those who are greenwashing.  Multiple environmental attributes are better.  Statistically more often than not marketers who offer single claims of being green are not really valid green claims.  See &#039;07 TerraChoice Marketing Study.</description>
		<content:encoded><![CDATA[<p>Single attributes as described above seem to me to have an increased likelihood of falling prey to those who are greenwashing.  Multiple environmental attributes are better.  Statistically more often than not marketers who offer single claims of being green are not really valid green claims.  See &#8217;07 TerraChoice Marketing Study.</p>
]]></content:encoded>
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		<title>By: Dagny</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-16</link>
		<dc:creator>Dagny</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-16</guid>
		<description>Generally I would agree with this philosophy, however the other day I read a blog on Clorox and their new green line that is approved by the Sierra Club and other environmental organizations.  Apparently Clorox consulted with them to help get in line with green values.  When I initially saw my friend using a Clorox brand &#039;green&#039; product I was skeptical.  I guess it&#039;s up to the consumer to research what they are buying.

Dagny
www.onnotextiles.com
organic apparel</description>
		<content:encoded><![CDATA[<p>Generally I would agree with this philosophy, however the other day I read a blog on Clorox and their new green line that is approved by the Sierra Club and other environmental organizations.  Apparently Clorox consulted with them to help get in line with green values.  When I initially saw my friend using a Clorox brand &#8216;green&#8217; product I was skeptical.  I guess it&#8217;s up to the consumer to research what they are buying.</p>
<p>Dagny<br />
<a href="http://www.onnotextiles.com" rel="nofollow">http://www.onnotextiles.com</a><br />
organic apparel</p>
]]></content:encoded>
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		<title>By: ruffstuff</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-17</link>
		<dc:creator>ruffstuff</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-17</guid>
		<description>c&#039;mon people...clorox going green? wake up...a marketing ploy to enlarge consumer base.......eg organic ketchup from heinz....you greenies don&#039;t know how hard you&#039;re takin it in the wallet!</description>
		<content:encoded><![CDATA[<p>c&#8217;mon people&#8230;clorox going green? wake up&#8230;a marketing ploy to enlarge consumer base&#8230;&#8230;.eg organic ketchup from heinz&#8230;.you greenies don&#8217;t know how hard you&#8217;re takin it in the wallet!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: meredith</title>
		<link>http://www.ecolabelindex.com/news/2008/05/05/the-go-green-decision-tree/comment-page-1/#comment-18</link>
		<dc:creator>meredith</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-18</guid>
		<description>Quite frankly the key to environmental living is to stop buying in to the consumer culture. Stop shopping save the earth! It&#039;s just that simple... whether its clorox or Gucci it&#039;s not environmentally sound.  See ya in the mall!</description>
		<content:encoded><![CDATA[<p>Quite frankly the key to environmental living is to stop buying in to the consumer culture. Stop shopping save the earth! It&#8217;s just that simple&#8230; whether its clorox or Gucci it&#8217;s not environmentally sound.  See ya in the mall!</p>
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