Tesco, a large UK retailer, will add carbon scores to thirty of its products this week.
A key challenge, already identified by consumer groups, will if it’s information overload for consumers or not. Tesco’s must have considered this, and decided to err on the side of disclosure, which is our opinion as well.
Over time, metrics around these amounts will be established, the first step is getting the information out there. It’s the same approach we’ve taking with ecolabelling.org in fact.